All Star Home Buyers×
Ghost CommandA remotewholesaler, rebuiltas a city.
All Star Home Buyers buys houses across Texas, Tennessee and the Carolinas with a fully remote team. We turned every lead, contract, cash buyer and dollar into Deal City, a live 3D command center that shows the whole wholesale machine at once.
Wholesaling is all handoffs.
A single All Star deal touches a dozen people across three time zones. A cold caller in Manila hands off to a lead manager. A field rep walks the house, a closer locks the contract, and TC opens title. Dispo blasts the deal to thousands of buyers while a title officer chases payoffs.
Every one of those steps lives in a different tool: the CRM, the dialer, the SMS platform, DocuSign, the title portal, spreadsheets, Slack. Leadership sees it only after the fact.
The question All Star wanted answered: what if you could watch every deal move through the company, live?
Welcome to Deal City.
Instead of a dashboard of tabs, All Star's whole operation is laid out as a city at night. Every district is a part of the business. Every light is a live deal.
HQ campusA gold-crowned tower (leadership and finance) circled by six department pavilions on a glowing handoff ring.
Four market districtsDallas, Houston, Memphis and Charlotte. Each property's lot lights up in its deal-stage color.
Investor RowCash-buyer towers, sized by proof of funds. Dispo blasts fan out to them and buyers drive out to walk deals.
Title & partnersLone Oak Title, Brightway Realty's listing agents, Gulf Coast's transactional funding and the field ops garage.
Broadcast towerEvery ad channel radiates out as waves over the markets. When a wave lands on a motivated seller, a lead lights up.
Twelve stages. All visible.
Each stage of All Star's pipeline has a look in the world, so a stuck deal is something you can actually see from across the room.
Motivation hits
Pre-foreclosure, probate, tax-delinquent, vacant. The lot pulses red.
Seller on the phone
A packet flies to Cold Calling, then hands off to a lead manager.
Rep at the door
A field rep drives out and walks the property: photos, repairs, ARV notes.
Offer to PSA
The closer underwrites MAO, negotiates and signs. The under-contract sign goes up.
File opened
TC opens title, tracks EMD and payoffs. The title officer visits.
3,400 buyers
Dispositions fans the deal out to every cash-buyer tower in its buy box.
Media + cleanout
The photo van shoots photos and a 3D tour, and a cleanout dumpster lands if needed.
Buyers on site
Buyer SUVs arrive, offers stream back from the towers, and the best offer wins.
Buyer locked
The assignment is signed and buyer EMD lands at title. Novation deals go to a listing agent.
HUD approved
Payoff confirmed. Double closes get transactional funding.
Crown lights up
The assignment fee flies from title to the HQ tower, the gold star flares, and fees MTD tick up.
Next deal
The lot goes dark and back onto the drip campaign. The machine keeps running.
Every channel on the air.
The broadcast tower sends each ad channel out as colored waves over the four markets. D4D scout cars sweep every street with a scanning light, flagging vacant and distressed houses as they pass.
- Per channelSpend, leads, CPL, contracts, cost per contract, fees and ROI, live in the Marketing tab.
- List dropsPre-foreclosure and probate imports fly from Marketing straight onto the map.
The handoff ring never sleeps.
Six glass pavilions circle the HQ tower, and every desk is a real seat. Watch a lead jump from a remote cold caller to a lead manager, then a closer, then TC, as a glowing packet travelling the ring.
- Cold calling8 seats, including VA callers in Manila. Dials, conversations and leads update live.
- Lead managersQualify motivation, timeline, condition and price, then book walkthroughs.
- ClosersOffers, contracts, accept rate and average spread per closer.
- Field repsOne per market: drive out, walk the property, send numbers back to underwriting.
One blast. Every buyer.
When a deal goes under contract, Dispositions fires it to Investor Row. Each cash-buyer tower in the buy box lights up, buyers drive out for walkthroughs, and their offers fly back to the dispo desk, ranked.
- VIP buyer listBuy box, markets, max price, verified POF and deals done with All Star, for every buyer.
- OffersRanked live on the deal. The winner is assigned and the fee recalculates.
- Listing agentsNovation deals route to Brightway Realty for lockbox, MLS and showings.
Watch the money land.
TC tracks every file at Lone Oak Title: seller EMD, buyer EMD, payoffs, inspection periods. When a deal closes, the assignment fee flies from the title office to the HQ tower and the gold star flares.
- Contracts tabFile number, route, EMD in and out, buyer and estimated close for every deal under contract.
- Double closesTransactional funding from Gulf Coast Lending keeps the spread private.
- FinanceFees MTD, contracts vs goal and fees by market, the moment money moves.
Tap a house. See the spread.
Every property in Deal City carries the numbers a wholesaler lives by: ARV, repairs, MAO, contract price, buyer price and the fee. Plus the seller's motivation, the title file, EMD and every person who touched the deal.
1402 Ross Ave
Assignment fee = buyer price − contract = $17,500
The whole company, one glance.
Fees MTD, contracts vs goal and deals in dispo sit up top. The live pipeline is on the left. Tables cover deals, team, cash buyers, contracts, marketing ROI and fleet. Tap anything: a deal, a buyer, a department, a market.
Built on the stack they already run.
Deal City is a live layer over All Star's existing tools. It syncs both ways, so a stage change in the CRM moves the city, and an action in the city writes back to the CRM.
Wholesale CRM
Leads, deals, stages, assignments
e.g. REsimpli, Podio, InvestorFuseDialer & SMS
Dials, conversations, replies, warm transfers
Power dialers and SMS platforms via API or webhooksContracts & title
PSA, assignment, EMD, closing dates
E-sign and title portal eventsAds & lists
Spend, leads and lists by channel
Google Ads, Meta, mail house, skip-tracingConnectors are configured per engagement against each platform's published API. Product names are trademarks of their owners.
Your company
could be a city too.
Walk through Deal City yourself, then let's map your operation: markets, departments, partners and pipeline.