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The whole operation, from above
HQ, operations yard, vendors, partners, B2B accounts and every territory you work, as one continuous world. Drag, pinch, rotate. Tap anything.
Ghost Command · a Mac Ghost Operations product
See yourwhole companymove.
Ghost Command turns the CRM you already run into a live 3D command center. Every department, person, deal, crew and dollar moves on one touchscreen, and it syncs both ways in real time.
Live · Keystone Construction world
SYNC ONLINE
DEPARTMENTS 11
JOBS LIVE 15
PEOPLE TRACKED 61
VEHICLES 22
CRM LATENCY 340ms
The problem
Your CRM is a spreadsheet with a login.
Every company runs on dozens of moving pieces: sales, ops, support, finance, field teams, vendors, partners. Each one lives in a different tab, a different app, a different person's head.
By the time a problem shows up in a report, it already cost you a week.
Ghost Command doesn't replace your CRM. It sits on top of it and turns every record into something you can see, touch and command, the way a general watches a battlefield.
1×One screen for every department, team and customer
2-wayChange it in your CRM or in Ghost Command, and it updates in both
14dTarget timeline from kickoff to a live command center on your wall
Every area, alive
Your company, rebuilt as a living world.
Each department becomes a place. Each person, vehicle and deal becomes something that moves. All the footage below was recorded from the working Keystone demo.
01
Demand & lead generation
A market event crosses the map (here, a hail storm) and the affected customers light up as opportunities. Marketing fires a campaign and leads stream to the office.
Market signalsMarketingLead routing
02
Field sales
Follow any rep as they work their territory. Doors knocked, conversations and appointments set update live on their card and on the HQ leaderboard.
Field salesRep KPIs
03
The back office, cut open
Inside sales, supplements, accounting, production, management and marketing, each a pod of real people. Watch work land on the exact desk handling it.
DepartmentsHandoffsWorkload
04
Delivery, step by step
Crews arrive and the work visibly progresses as your CRM updates. Here, a roof is torn off and re-shingled row by row.
Crew trackingJob progress
05
Fleet & dispatch
Every vehicle leaves on a real route, gives way at junctions, parks on site and returns.
06
B2B accounts
Large contracts tracked separately: scope, billing to date, team on site.
07
Disruptions
Weather, outages, holds: see what stops, what reflows, and who's affected.
08
Day, night, always on
Windows glow, trucks run headlights, the office stays lit. Put it on a wall display and your company becomes the most interesting thing in the room.
The pipeline, visualized
Every stage looks like something.
Each stage in your CRM gets a visual state in the world. When a record moves in your CRM, the world moves with it. (Roofing pipeline shown.)
01
Lead
Pin drops on the home
Door knock, SMS campaign, LSA or referral. A packet flies to Inside Sales.
CRM: new contact / lead
02
Inspection
Truck rolls · ladder up
The inspector drives out, walks the roof and documents the work.
CRM: appointment set
03
Approval
Partner on site
Claim filed and the adjuster meets the rep. Approval lands back at HQ.
CRM: claim # + status
04
Upsell
Packet to the desk
Line items go out and come back approved, with the dollars attached.
CRM: supplement amount
05
Delivery
Crew on site · progress
Materials drop, crew arrives, progress updates live.
CRM: production stage
06
Paid
Sign up · cash to accounting
Job closed, payment posted, revenue KPI ticks up.
CRM: invoice paid
Analytics
Know before it costs you.
The world shows you what's happening. The analytics layer tells you why: cycle time per stage, bottlenecks, conversion, team performance and capacity, all calculated live from your CRM data. Hover any chart.
Revenue booked, month to date$1.84M
+12.4% vs September
Avg lead-to-paid cycle18.4 days
−2.1 days vs last quarter
Speed to lead4 min
Median first call, all sources
Lead → paid conversion31%
+3 pts vs September
Where jobs wait
Average days in each stage, last 90 days
Bottleneck: Supplement, 0.7 days over target
Revenue booked by week
Last 12 weeks, all job types
Crew utilization
Hours on site ÷ hours available, last 14 working days
0%100%
Signed revenue by rep
Month to date, top 6
Bottleneck alert
7 jobs have sat in Supplement for more than 5 days. Carrier response time from Harbor Mutual is up 40% this week.
Capacity
Crew 3 is at 58% utilization while Crews 1–2 are over 90%. Rebalancing two installs saves ~3 days of backlog.
Revenue at risk
$212K in signed jobs have no install date. Production can schedule 4 of them this week.
Sample analytics from the Keystone demo world.
Custom worlds
Same engine. Their company.
Every customer gets a world built around their business: their brand, their pipeline, their departments, and what "progress" looks like in their trade. These four were all generated from the same engine. Open any of them live.
All Star Home BuyersConcept · same engine
Beyond the field
No trucks? Still a world.
Any company with employees, departments and handoffs has moving pieces. For office-first teams, departments become districts and accounts become the traffic, so a stuck deal or a slow handoff is something you can literally see.
SaaSMQL → SDR → AE → onboarding → success → renewal. Tickets and deploys as live traffic.
Wholesale RERemote callers, acquisitions, dispo and title. Every property from lead to assignment fee. See the All Star case study →
AgenciesClients as buildings, retainers as health, deliverables moving through creative and review.
Call centersEvery seat, queue and SLA, with escalations flying to supervisors.
Clinics & lawIntake → consult → case or treatment → billing, with every provider's load visible.
Logistics & 3PLDocks, lanes, carriers and exceptions, live from your TMS.
Two-way integration
Keep your CRM. Command it.
Ghost Command plugs into the systems your team already lives in. Nothing gets migrated and nobody gets retrained.
InboundWebhooks and live polling stream every lead, stage change, assignment, ticket and payment into the world within seconds.
OutboundAdvance a stage, assign a rep or message a customer from the command center, and it writes straight back to your CRM.
MappingA one-time setup maps your pipelines, teams and custom fields to visual states. Each company gets its own mapping.
TruthYour CRM stays the source of truth. Writes are confirmed before the world updates, so the two never drift.
SignalsOptional feeds (fleet GPS, phones, support desk, payments) add more live detail to the world.
Home services & trades
- AccuLynx
- JobNimbus
- Roofr
- ServiceTitan
- Jobber
- Housecall Pro
Sales CRMs
- GoHighLevel
- HubSpot
- Salesforce
- Pipedrive
- Close
- Zoho
Real estate
- REsimpli
- Podio
- InvestorFuse
- Follow Up Boss
- Lofty
SaaS & support
- Stripe
- Zendesk
- Intercom
- Jira
- Linear
- Slack
Phones
- RingCentral
- Aircall
- CallRail
- Twilio
Fleet & field
- Samsara
- Motive
- Verizon Connect
- CompanyCam
Finance
- QuickBooks
- Xero
- Stripe
Anything else
- Zapier
- Make
- REST API
- Webhooks
- Google Sheets
Connectors are built and configured per engagement against each platform's published API. Product names are trademarks of their owners; no endorsement implied.
Customizable to the bone
Configure it. Don't code it.
Each world is a configuration on top of the Ghost Command engine. That's how we stand up a new company in days, not months, and how it keeps changing as your business does.
BrandName, logo, colors, signage, vehicles, uniforms.
MapYour territories, offices, yards, vendors and partners.
DepartmentsPods, seats, roles, managers and who handles what.
PipelinesYour stage names, mapped to what each stage looks like.
KPIsThe numbers on the wall, and the alerts when they slip.
AccessCEO sees everything; managers see their teams.
world.config: keystone
Touch anything
Tap a job. Get everything.
01
Follow-camThe camera glides to whatever you tap and tracks it as it moves.
02
Live detail panelsEvery job, person, vehicle, department and partner, with live numbers.
03
Command, not just watchAdvance stages, assign leads and message customers, all written back to your CRM.
04
Search everythingAny address, person, truck, account or ID, in one keystroke.
The command hub
Put your company on the desk.
Ghost Command is built for touch. Mount it on an iPad next to the CEO's keyboard, or run it on the wall of your war room in cinematic tour mode.
- iPad command hub: full-screen app, pinch, pan, tap, locked to Ghost Command.
- War-room wall: a 65″+ touch display that cycles your hottest jobs automatically.
- Anywhere: the same live world on your laptop and phone.
- Delivered set up: hardware configured, mounted and connected by our team.
Inside the interface
Built like a flight deck.
KPI cards, a live pipeline tracker, detail panels for every person and job, and five live data tables, all floating over the world.
How it goes live
From CRM to command center in 14 days.
1
Days 1–3
Connect
We connect your CRM, calendar, phones, payments and any field feeds. Read-only first, so nothing breaks.
2
Days 4–7
Map
Your pipelines, departments and territories get mapped to the world: what each stage looks like and where each team lives.
3
Days 8–12
Build your world
Your logo on HQ, your fleet, your people, your map. Industry pack plus your brand, tuned on live data.
4
Days 13–14
Go live
Two-way sync switched on. iPad hub and wall display installed. Your team trained in an afternoon.
Who it's for
If it has departments and handoffs, it fits.
Each industry gets its own world: its own places, roles, vehicles or traffic, and what every stage looks like. The engine underneath is the same.
Field & home services
Live world
Roofing, siding & gutters
Storm swaths, canvassers, adjusters, supplements, tear-off to install.
Live world
Solar
Site surveys, permits, utility inspections, panels mounting row by row, PTO.
Live world
HVAC
Diagnostics, comfort audits, financing, condensers swapped, commissioning.
Pack
Plumbing & electrical
Emergency calls lighting up, techs routing, jobs closing with invoices.
Pack
Restoration
Water, fire and mold losses, drying equipment, carriers and TPAs.
Pack
General contracting
Multi-phase builds, subs on site, draws, inspections, punch lists.
Pack
Landscaping, pools & pest
Recurring routes, crews, renewals and seasonal installs.
Pack
Moving & logistics
Crews, trucks, docks and lanes, origin to destination.
Office-first & remote teams
Case study · All Star
Wholesale real estate
Remote callers, acquisitions, title, dispo, assignment fees.
Pack
SaaS
MQL to renewal, support tickets, deploys, MRR.
Pack
Agencies
Clients, retainers, deliverables through creative and review.
Pack
Call centers & BPO
Seats, queues, SLAs and escalations.
Pack
Clinics & med spas
Intake, providers, rooms, treatments, billing.
Pack
Law firms
Intake, case stages, attorneys' load, settlements.
Pack
Insurance & mortgage
Applications, underwriting, closings, producers.
Custom
Your company
Lots of moving pieces? We'll build the world around it.
Questions
Straight answers.
Does this replace my CRM?
No. Your CRM stays the system of record. Ghost Command is the visual command layer on top of it, so your team keeps working the way they already do, and leadership finally sees all of it at once.
We don't have trucks or crews. Does it still work?
Yes. For office-first and remote companies, departments become districts and accounts, deals or tickets become the traffic. The remote wholesale real estate world above is one example; SaaS, agencies and call centers follow the same pattern.
Which systems does it connect to?
Anything with an API or webhooks: trade platforms, sales CRMs, real estate CRMs, support desks, phones, payments and fleet tracking. Systems without an API can connect through Zapier or Make.
Is the sync really two-way?
Yes. Changes in your CRM stream into the world. Actions in Ghost Command (advance a stage, assign a rep, send an update) write back through your CRM's API. Every write is confirmed by the CRM before the world shows it. Which fields can be written depends on what your CRM's API allows.
How customized is my world?
Your brand, map, departments, pipeline stages, KPIs and access rules are all configured for you. Industry packs give the starting world; your configuration makes it yours.
Does it run on an iPad?
Yes. It's touch-first: pinch, pan, tap to inspect. Run it full-screen on an iPad, a wall-mounted touch display, or any laptop or phone.
Ghost Command
Your company is
already moving.
Start watching.
Walk through the live demo, then see your own company, branded and on your own map, in a 30-minute call.
Founding partner pilots now open: limited to 5 companies